Privacy, in plain English.

Last updated July 2026. Never Ignored is run by Luke, based in Gateshead, UK. Questions about any of this: hello@neverignored.co.uk.

What's collected, and why

• Contact and Check forms. If you send a message or ask for your Check fixes, you give me your name, email, business name and message — plus the web address you scored and the score itself. I use these to reply to you and for nothing else. Lawful basis: your consent (the tick-box on the form). Forms are processed by Formspree, who deliver them to my inbox.
• The Never Ignored Check. When you paste a web address, the site fetches that page to score it. The address and results appear on your screen; they aren't stored unless you choose to send them with the form. If a Google PageSpeed key is enabled, the address is also sent to Google's PageSpeed service to time the page.
• Analytics. The site uses Cloudflare Web Analytics, which is cookieless and doesn't track you across the web. It tells me things like page views and which pages people visit — never who you are.

What's not done

No advertising cookies, no tracking pixels, no selling or sharing your details, no adding you to a mailing list you didn't ask for. If you tick the consent box, you get a reply about your enquiry — that's the whole arrangement.

How long things are kept

Enquiry emails are kept while we're talking and for a reasonable period afterwards in case you come back. If you become a client, job-related records are kept for up to six years for tax and legal reasons. Ask me to delete your details at any time and, unless the law requires otherwise, I will.

Your rights

Under UK GDPR you can ask to see, correct or delete the information I hold about you, or object to how it's used. Email hello@neverignored.co.uk and it'll be sorted. If you're unhappy with how I've handled something, you can complain to the ICO at ico.org.uk.

Third parties used

Formspree (form delivery), Cloudflare (hosting, security and cookieless analytics), and Google PageSpeed Insights (page-speed testing within the Check, where enabled). Each processes only what's needed for its job.